So London The Vêrmîn Lord: A Transatlantic Journey to Musical Greatness

 

Born and raised in Lewisham, London, So London is an artist whose musical journey transcends borders and defies expectations. His early years in the vibrant cultural hub of South London laid the foundation for a unique blend of sounds that would later define his career. At 17, driven by an insatiable hunger for new experiences and musical influences, So London made the life-changing decision to move to America, settling in Tennessee.

In Tennessee, he immersed himself in the local music scene, drawing inspiration from Southern hip-hop legends like Project Pat, Three 6 Mafia, and Young Thug. Their gritty, raw sound resonated deeply with him, shaping his artistic vision and fueling his ambition to create music that blends his British roots with the distinct flavors of American hip-hop.

The turning point in So London's career came in 2020 when he relocated to Miami amid the challenges of a global pandemic. It was here that he met AJ Ottaviano, the founder of Blue Chip NYC. Despite the world being in turmoil, the two immediately hit it off and began working together daily, channelling their shared passion for music into the creation of what would become So London's most ambitious project to date.

Their collaboration resulted in "Vermin Lord," an album that took four years to perfect. This project showcases So London's evolution as an artist, combining his eclectic influences and experiences into a cohesive and innovative sound. The album is a testament to his resilience, creativity, and dedication to his craft.

From Lewisham to Tennessee to Miami, So London's journey is a story of perseverance and transformation. His music not only reflects his diverse background but also his ability to adapt and thrive in different environments. With "Vermin Lord," So London solidifies his place in the music industry, promising to leave an indelible mark on the global hip-hop scene.

Listen to the new album "Vermin Lord" here.

Follow him @So_london_

1924 Music Group’s Artist Dough 2.0h Waves Bye Bye Hoe & Stands On Business

 

Washington DC’s rapper Dough 2.0h is making a lot of noise with his new single “Baby Bowski” produced by GetRichard, featuring also another well-known DC native artist that’s been heating up the street for sometime now named 30h black, getting the streets ready for the summer promising that this is just the beginning! After recently being signed to 1924 music group Dough 2.0h plans on making his mark in the music entertainment industry, not just as a rapper but a beacon for his city. Recently shooting his visual with visionary and videography, Fresh money of fresh money media LLC, Dough is soaring to new heights so much that his video release party at the Rose bar in Washington DC is a well expected success for his single and up-and-coming projects. “I'm not just an artist. I’m a businessman” said the DC representative. I'm not just under the label waiting for them to do everything for me. I work with my label. so put some respect on my name. ITS DOUGH 2.0H.

C Weezy is The Definition of a Hip Hop Star

 

C Weezy is an independent rap artist that moves with the stature of a signed Major Record Label musician. Weezy, hailing from Waterbury, Connecticut, is making waves in the hip-hop scene with his profound lyrical prowess and distinctive style. Known for his intricate wordplay and thought-provoking lyrics, C Weezy brings a fresh and unique perspective to the genre. His ability to weave complex narratives and raw emotion into his music sets him apart from his peers, establishing him as a standout artist in the independent rap community. His dedication to his craft and relentless drive are evident in every track he releases, resonating deeply with listeners who appreciate authenticity and depth in their music.

 

His latest single, "My Life," now available on all streaming platforms, is a testament to his lyrical talent and artistic vision. The track delves into C Weezy's personal experiences, offering a candid and introspective look into his journey. With a compelling beat and a captivating flow, "My Life" captures the struggles, triumphs, and reflections of the artist, making it a powerful addition to his discography. The single not only highlights his unique voice in hip-hop but also cements his place as a rising star in the music industry.

Rising UK Rapper TENCE Drops Brand New Single ‘Make It Happen’

 

UK breakthrough rap artist TENCE returns with his latest single ‘Make It Happen’. Showcasing his sizeable talent that has been impacting the urban music scene over the past two years, Make It Happen see’s the East Midlands talent share his impressive range, spitting over a festival fuelled drum and bass beat with an impeccable flow, high octane energy and on point lyricism that’s perfectly primed for the summer ahead.

Born and bred in the East Midlands, his formative influences emanate throughout his productions whilst maintaining an international appeal, quickly taking him from local talent to an international performer in the making. Following previous singles and successes, expect TENCE to continue his metered rise to the forefront of the UK scene. Recently featured in The Source, BBC Introducing, Rinse FM and on JDZ's iconic channel, TENCE has continued to evolve from local talent into a breaking 'cross genre' name to watch. Industry figureheads are poised at what’s in store from this innovative artist. 

Following on from his own branded label events and features alongside other breakthrough names, he is fast becoming a favourite of underground radio stations, landing in a myriad of street press and online channels. We’ve witnessed a growing worldwide interest in his unique delivery and authentic style with an extended fan base already outside of his native terrritory.   

Recent releases, Telling Me Go, Champagne Breakfast featuring Whitty, Moral Of The Story and Antidote, have collectively made an impact with his trademark videos shining above the masses. Set to break the mould of attitude versus artform, the sheer vibrancy of his vocals atop adept, rolling beats keeps his audience actively entertained. 

If you’re new to TENCE you’re in for an exhilarating ride as his vocal vibe is highly engaging and instantly entertaining. Expect a sway of a well-seasoned artist in every performance. Notably TENCE has become one of the underground’s rising stars in 2024 and after 2 years of substantial growth and evolution, he has a wealth of new projects soon to be unveiled.

Connect:

Website: linktr.ee/officialtence 

INSTAGRAM |TIK TOK | SPOTIFY | BEATPORT

Press Enquiries rhys@theeverydayagency.com

TAVI OSHON Releases New Song From His Upcoming Album

TAVI OSHON is proving to be an emerging star in hip-hop. His new single," No More," is a song for sneakerheads, shoe addicts, and fashionistas all over the globe. Like many of his tracks, Tavi has taken inspiration from his own life and turned it into an intoxicating beat that will have you "wanting" "more" from this artist.

TAVI OSHON is a multi-hyphenate: an actor, record label owner (BILABERG RECORDS), film production company owner, and recording artist. His previous track, which featured Benny the Butcher, "Marble Floors," showed the world his creative genius and that he is here to play and stay.

This latest offering from TAVI OSHON comes from his long-awaited upcoming album, "Prima Materia," which, like his works so far, is sure to be a mix of genres, complex arrangements, and unique sounds. As a self-taught MC, TAVI OSHON has worked hard on his delivery, writing skills, and production. It is his authenticity and relatability in his lyrics that entice listeners old and new to follow.

Big Dese & Mike Martinez ft. Eff Yoo - Stop Smiling prod. by Mike Martinez

New England bar veteran Big Dese and Floridian sample wizard Mike Martinez enlist the help of Queens, NY master lyricist Eff Yoo on "Stop Smiling" - the lead single from their upcoming 7th collaborative project, "DESEPERADO." Over a bed of smooth but grimy strings and boom bap drums crafted by Martinez, Dese and Eff trade macho, fly-guy verses showcasing their powerful command of the English language. There's no hooks here, but the track is catchy nonetheless, demanding several replays.

Check out "Stop Smiling" now on all streaming platforms & for purchase on Bandcamp! 'Deseperado' by Big Dese x Mike Martinez drops 7/19/24 everywhere!

Mickey Hunt Ft Ricky Hyde (@Rickhydebeatz) - Free The Guys

East Side of Chicago's own Mickey Hunt Teams Up with Black Soprano Family's Ricky Hyde for The new single "Free The Guys"

"Free The Guys" is a hard-hitting anthem that captures the struggles and triumphs of the streets, delivering raw and authentic storytelling over a gritty, soulful beat. Mickey Hunt’s relentless flow and vivid lyricism, combined with Ricky Hyde’s sharp delivery and commanding presence, make this collaboration a standout track that resonates with listeners from all walks of life.

After you listen to the new single, Tap in with Mickey on IG @Mickeyhunt133 and BSF's Ricky Hyde via @Prettyrickyhyde / X @rickhydebeatz